Bright Co., Ltd. provides recognizable printings by applying “Universal Design (*1)”.
(*1)What’s “Universal Design”? Universal Design is the design of facilities, products or information to be usable by all people, regardless of age or disability.
| Company Name | Bright Co., Ltd. |
|---|---|
| Establishment | Feb 1, 2007 |
| Company Address | STAGE-SURUGADAI 4F, 3-1 Kanda-surugadai, Chiyoda-ku, Tokyo 101-0062, Japan |
| Contact Information | Tel: +81-3-5259-8833 Fax: +81-3-5259-8831 E-Mail: info@bright3.jp |
| President | Masuo Ogawa |
| Director | Keiko Watanabe |
| Auditor | Yasuyuki Inomata |
| Company History | In 1919, began operation at Ogawa Printing Co., Ltd In 2005, established Universal Design Division. In 2007, became independent as Bright Co., Ltd. |
| Main Bank | Bank of Tokyo-Mitsubishi UFJ, Ltd.(Komatsugawa.br) Bank of Resona Holdings, Inc |
| Main Clients | United Nations University, Japan Assistive Products Association, Advertising Association, The General Insurance Association of Japan, The Tokyo metropolitan government, etc. |
| Affiliated Organizations | The Accessible Design Foundation of Japan, International Association of Universal Design, Color Universal Design Organization, Universal Design Consortium, Corporation Association of Kanda, Tokyo Edogawa Rotary-Club, etc. |
1. From Chiyoda Subway Line Shin-Ochanomizu Station B3 Exit: 1 min.
2. From Toei-Shinjyuku Line Ogawamachi Station: 3 mins.
3. From Marunouchi Subway Line Awajicho Station: 5 mins.
4. From JR Chuo Line/Sobu Line Ochanomizu Station Hijiribashi Exit: 5mins.
| Business Overview | ・Print production for the elderly and the disabled. ・Consulting services on Universal Design printing. ・promotional items, planning/designing/producing of publications |
|---|---|
| Products | ・Company brochures, catalogues, instruction manuals, leaflets, direct mails, novelty advertising, posters, envelopes, forms, journals, public relations magazines, reports ・Talking printings: voice codes, talking PDF ・Color Universal Design: Color consulting, authenticating on behalf of Color Universal Design Organization (CUDO). |
Health Insurance Brochures for the Elderly
Shittoku Guide” issued by The General Insurance Association of Japan
Why are these brochures needed to be made?
A lot of consumers are saying that health insurance plans are so complicated that they have trouble selecting one that’s suitable to them. The General Insurance Association of Japan issued these brochures, responding to those who had been asking for a brochure that easily understandable for the elderly.
We made them with the elderly.
Bright Co., Ltd. established our unique UD guideline based on requests from the elderly who have trouble reading or who want an explanatory brochure. Voice codes are installed to the brochures for those who have difficulties reading.
How did they work?
We’ve received positive feedback not only from the elderly, but also from the young, who were not very familiar with health insurance, on the explicitness of the brochures. We were also asked to revise other brochures to be more understandable.